Alan Knott-Craig is founder of World of Avatar and ex – CEO of Mxit, Africa’s largest social network. Between 2003 and 2006 co-founded five companies in the mobile services sector. In 2006 appointed managing director of iBurst, a broadband network operator in South Africa. In April 2008 published Don’t Panic, a best selling book aimed at persuading emigrant South Africans to return home. In June 2008 founded The Trust, an NGO focused on assisting charities access skills and capital. In 2009 named as a Young Global Leader by the World Economic Forum. In June 2012 published Mobinomics, the story of Mxit and mobile in Africa. Alan is a qualified Chartered Accountant (SA).