Tom Van den Berckt is Clicks2Customers’ most senior search specialist with several years of experience running PPC campaigns for large clients on five different continents. Tom has a background in engineering  and holds three Masters’ degrees from three different universities. His current responsibilities include devising performance-based digital marketing strategies for clients, auditing of PPC campaigns and training. Tom is also a part time lecturer at TSIBA, a  Cape Town tertiary education provider“