Do you remember when having a great website was enough? Now, people are getting answers from Siri, Google search snippets, and mobile apps, not just our websites. Forward-thinking organizations have adopted an omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. But how do you set up a content management system (CMS) to reach your audience now and in the future? I learned the hard way that creating a content model—a definition of content types, attributes, and relationships that let people and systems understand content—with my more familiar design-system thinking would capsize my customer’s omnichannel content strategy. You can avoid that outcome by creating content models that are semantic and that also connect related content…
Antiracist economist Kim Crayton says that “intention without strategy is chaos.” We’ve discussed how our biases, assumptions, and inattention toward marginalized and vulnerable groups lead to dangerous and unethical tech—but what, specifically, do we need to do to fix it? The intention to make our tech safer is not enough; we need a strategy. This chapter will equip you with that plan of action. It covers how to integrate safety principles into your design work in order to create tech that’s safe, how to convince your stakeholders that this work is necessary, and how to respond to the critique that what we actually need is more diversity. (Spoiler: we do, but diversity alone is not the antidote to fixing unethical, unsafe tech.) The process for inclusive safety When you are designing for…
In the 1950s, many in the elite running community had begun to believe it wasn’t possible to run a mile in less than four minutes. Runners had been attempting it since the late 19th century and were beginning to draw the conclusion that the human body simply wasn’t built for the task. But on May 6, 1956, Roger Bannister took everyone by surprise. It was a cold, wet day in Oxford, England—conditions no one expected to lend themselves to record-setting—and yet Bannister did just that, running a mile in 3:59.4 and becoming the first person in the record books to run a mile in under four minutes. This shift in the benchmark had profound effects; the world now knew that the four-minute mile was possible. Bannister’s record lasted only forty-six days, when it was snatched away by Australian r…
We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last few decades have we begun to outsource them to the computer, a machine that shows much more affinity for written correspondence than for the slangy vagaries of spoken language. Computers have trouble because between spoken and written language, speech is more primordial. To have successful conversations with us, machines must grapple with the messiness of human speech: the disfluencies and pauses, the gestures and body language, a…
I’m not sure when I first heard this quote, but it’s something that has stayed with me over the years. How do you create services for situations you can’t imagine? Or design products that work on devices yet to be invented? Flash, Photoshop, and responsive design When I first started designing websites, my go-to software was Photoshop. I created a 960px canvas and set about creating a layout that I would later drop content in. The development phase was about attaining pixel-perfect accuracy using fixed widths, fixed heights, and absolute positioning. Ethan Marcotte’s talk at An Event Apart and subsequent article “Responsive Web Design” in A List Apart in 2010 changed all this. I was sold on responsive design as soon as I heard about it, but I was also terrified. The pixel-perfect designs…
“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request. It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions. Design critique is not a one-shot process. Sure, any good feedback workflow continues until the project is finished, but this is particularly true for design because design wo…
Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect trust and team collaboration over the long term. Quality feedback can be a transformative force. Practicing our skills is surely a good way to improve, but the learning gets even faster when it’s paired with a good foundation that channels and focuses the practice. What are some foundationa…
Are you like me, reading about people fading away as they burn out, and feeling unable to relate? Do you feel like your feelings are invisible to the world because you’re experiencing burnout differently? When burnout starts to push down on us, our core comes through more. Beautiful, peaceful souls get quieter and fade into that distant and distracted burnout we’ve all read about. But some of us, those with fires always burning on the edges of our core, get hotter. In my heart I am fire. When I face burnout I double down, triple down, burning hotter and hotter to try to best the challenge. I don’t fade—I am engulfed in a zealous burnout. So what on earth is a zealous burnout? Imagine a woman determined to do it all. She has two amazing children whom she, along with her husband who is als…
This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.” We agree: the computer-generated faces could be a great match for personas—but not for the reason you might think. Ironically, the website highlights the core issue of this very common design method: the person(a) does not exist. Like the pictures, personas are artificially made. Information is taken out of natural context and recombined into an isolated snapshot that’s detached from reality. But strangely enough, designers use personas to inspire their design for the real world. …
Beyond the severe toll of the coronavirus pandemic, perhaps no other disruption has transformed user experiences quite like how the tethers to our formerly web-biased era of content have frayed. We’re transitioning to a new world of remote work and digital content. We’re also experimenting with unprecedented content channels that, not too long ago, elicited chuckles at the watercooler, like voice interfaces, digital signage, augmented reality, and virtual reality. Many factors are responsible. Perhaps it’s because we yearn for immersive spaces that temporarily resurrect the Before Times, or maybe it’s due to the boredom and tedium of our now-cemented stuck-at-home routines. But aural user experiences slinging voice content, and immersive user experiences unlocking new forms of interacting…
Announces First Cloud Region in Africa
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Phase one of the launch will cover certain parts of Lagos and Nigeria
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Rather than being concentrated in certain industries, coding is crucial across the economy
The agreement with Turksat will see the firms deliver extensive, continuous coverage across Africa and the Middle East
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Andela, a global engineering talent outsourcing company launched in Nigeria in 2014 has secured a $200-million investment during a Series E funding round led by SoftBank Vision Fund 2, the venture capital arm of Japanese mega-corp SoftBank. This latest funding round brings Andela’s total valuation to $1.5-billion, officially making it Africa’s fifth unicorn startup. According […]
The Central Bank of Nigeria (CBN) has officially launched its Central Bank Digital Currency (CBDC) website for the eNaira. Last month, the CBN announced that it was working with Barbados-based fintech firm Bitt Inc as a technical partner to launch the West African country’s own digital coin. The eNaira is set to launch in October. […]
Cryptocurrency buying and selling platform Luno has conducted a survey of over 1000 of its customers in South Africa in August 2021, along with customers in the UK, Malaysia and Indonesia. Luno found that 82% of South Africans who hold cryptocurrency on its platform expect the bitcoin price to rise significantly, some believe as high […]
The South African National Blood Service (SANBS) says that it has less than three (3) days blood stock currently on hand as the impact of the COVID-19 pandemic on hospitals has stretched blood supplies in the country. SANBS has also been experiencing poor collection due to, among other challenges, low donor turnout to mobile blood […]
Ukheshe Technologies, a leading fintech enablement partner, has announced a new partnership with Chipper, one of Africa’s most valuable startups and the purveyor of the Chipper Cash app, to enhance and accelerate the rollout of Chipper’s digital payment offerings. Chipper’s new planned offerings through Ukheshe include free and unlimited P2P payments across South Africa, value-added […]
Fortinet, a global leader in broad, integrated, and automated cybersecurity solutions, today unveiled the 2021 Global State of Ransomware Report. The survey reveals most organizations are more concerned about ransomware than other cyber threats, it also reveals that ransomware grew 1070% year over year from 2020. “According to a recent FortiGuard Labs Global Threat Landscape […]
Amazon has revealed a new camera-equipped home robot that can patrol homes and investigate activity on your orders in a move that the billion-dollar tech giant is calling “a breakthrough for security and convenience.” The “Astro” robot as Amazon calls it is roughly 60cm tall and weighs around 9kgs. The motorised device can map out […]
Last week, South Africa’s Central Energy Fund (CEF) published its mid-month report showing that petrol prices in the country were set for a small decline in October to the brief relief of motorists who have been dealing with some of the highest fuel prices in SA’s history. However, the CEF stressed that the data was […]
In the field of enterprise IT, artificial intelligence (AI) is a buzzword that we’ve seen used time and again over the past few years, with the promise of making every part of a business better. What does this mean specifically for data storage? This is the question posed in a recent Tintri blog, which clarifies […]
Over and above leveraging Artificial Intelligence (AI) and cloud services; it has been widely acknowledged that the key building block for true digital transformation is the need for businesses to become data-driven. Of course, this is a uniquely challenging task for almost every business. Dealing with the Data Challenge At the core of any data […]
Mike Flanagan and Leah Fong's new Netflix series The Midnight Club has so many jump scares it smashed a world record and made me almost fall off my couch. The series based on Christopher Pike's '90s horror books has scored a Guinness World Record for the most jump scares in one episode — 21 in fact. And 17 of those are in one spooky story. According to Variety, a GWR official presented Flanagan with an official certificate onstage at New York Comic Con on Thursday. The Midnight Club follows eight young people — Ilonka (Iman Benson), Spencer (Chris Sumpter), Natsuki (Aya Furukawa), Amesh (Sauriyan Sapkota), Anya (Ruth Codd), Cheri (Adia), Sandra (Midnight Mass' Annarah Cymone), and Kevin (Midnight Mass' Igby Rigney) — living at palliative care facility Brightcliffe Hospice: A place for tee…
A show about seeking asylum in America, generational trauma, and cultural displacement hardly sounds like the recipe for a good comedy. But somehow, Netflix's Mo accomplishes this, while still shedding light on strife and struggle as an immigrant. Created by comedian Mo Amer, based on his own life, alongside Ramy Youssef, Mo explores the life of a Palestinian family in Houston, Texas who have a pending asylum case and bills to pay. Amer stars as the eponymous character, Mo Najjar, who struggles to keep odd jobs and support his family: his mother Yusra (Fara Bsieso) and brother Sameer (Omar Elba). In the debut episode, Mo is fired from a long-standing job due to his refugee status, which sets the course for what transpires over the next seven episodes. He gets a job at a strip club, become…
There's been a lot of chat about Scooby Doo's Velma Dinkley lately, largely because the release of Amazon Prime's Trick or Treat Scooby-Doo! revealed that the character is gay. Fans rejoiced, and so did Google. So there's more than enough intrigue to fuel HBO Max's Velma, an entirely separate work that intends to play out as an origin story for Velma and the rest of the gang. The adult animated series will not feature the beloved, mystery-loving dog Scooby. The titular character is voiced by Mindy Kaling, whose sass and signature charm do wonders for the role, at least from what the teaser suggests. Kaling co-created he series alongside Charlie Grandy. The series also stars Constance Wu as Daphne, Glenn Howerton as Fred, and Sam Richardson as Shaggy. The rest of the cast is star-studded,…
The clocks on our smartphones do something bizarre twice a year: One day in the spring, they jump ahead an hour, and our alarms go off an hour sooner. We wake up bleary-eyed and confused until we remember what just happened. Afterward, Daylight Saving Time becomes the norm for about eight months (And yes, it's called Daylight Saving not Daylight Savings. I don't make the rules). Then, in the fall, the opposite happens. Our clocks set themselves back an hour, and we wake up refreshed, if a little uneasy. Mild chaos ensues at both annual clock changes. What feels like an abrupt and drastic lengthening or shortening of the day causes time itself to seem fictional. Babies and dogs demand that their old sleep and feeding habits remain unchanged. And more consequential effects — for better or…
There's a delicious schadenfreude baked into eat the rich comedies like Parasite, White Lotus, Knives Out, and Hustlers. These movies contain elements of a crime drama, but their stories are told with a snarling smile that asks sharply where your allegiances lie. Do you really feel bad for the oblivious and affluent or the wicked and wealthy? Maybe we feel a pang of empathy, but by and large, we watch these movies to see rich people pay and to laugh — even cackle — at their pain. Now, this brand of scorching socio-economic satire gets fully into gross-out gags with the outrageous, ruthless, and hilarious Triangle of Sadness. Swedish writer/director Ruben Östlund made his mark internationally with cerebral satires Force Majeure and The Square, which were set respectively in a ski resort a…
SAVE 60%: Through Dec. 31, you can get your first four months of Audible Premium Plus for $5.95 per month, rather than $14.95 per month. That's a total savings of $36. It's National Book Month, folks — a perfect time to start actually reading (or listening to) some of those books you've had in your TBR list. Need more incentive? How about an Audible deal to make it even easier to tackle those titles. Through Dec. 31, Amazon is offering four months of Audible Premium Plus membership for just $5.95/month (reg. $14.95/month) as an early holiday gift. While not as generous as previous extended free trial deals, you'll still save 60% overall. Plus, if you're a brand-new member, you can also score your first month completely free. If you opt for the free 30-day trial, be sure to check at the en…
There are fat bears. And then there are bears that get so fat, they have trouble walking. The apty-named 747 is one of these bears. He's the biggest bear many wildlife-watchers at Alaska's Katmai National Park and Preserve have ever seen. And he is the fattest bear in the park's 2022 Fat Bear Week contest, an annual celebration of these animals' successes in the callous wilderness. (You can, and should, vote, by the way. Katmai crowns its official winner based on votes from the public.) As a former park ranger at Katmai, I've seen 747. I've cowered behind a fence as he's lumbered by. But don't take it from me. Take it from a Katmai bear expert who diligently observes these bears each year, and recently wrote a book on these specific animals called The Bears of Brooks Falls. Friends, human…
TikTok is a multifunctional social app if there ever was one. The hub of short video content has been designed to entertain, has become a search engine for Gen-Z users, and has even been harnessed for social good and activism. But the app is no stranger to controversy, likely because it wields unprecedented levels of power. This power is derived from a colossal user base, immense popularity with influencers and brands alike, and rising dominance over rival platforms. So this castle of content, with billions of users, has inadvertently developed into an ideal starting point for scams, which are increasingly taking over. SEE ALSO: TikTok's search suggests misinformation almost 20 percent of the time Across social media, the regularity of TikTok scams is well-documented. The subreddit r/Tikt…
TL;DR: Through Oct. 12, you can sign up for the Microsoft Excel Expert Bundle for just $24.99 — that's 19% off its usual sale price. You may have used Excel before, but actually mastering it is another thing. It’s a lot more than just a way to keep information organized, but the learning curve to master Excel’s advanced functions is steep. If you want to become an expert Excel user, it may help to try the 2022 Complete Microsoft Excel Expert Bundle. This 12-course bundle has beginner, intermediate, and advanced courses for the latest version of Excel. Individually, each course in this Excel training bundle is valued at $399. However, there's a sale going on. Tons of fun and useful products and courses are on sale during Deal Days, including this one. If you get the Complete Microsoft Exc…
TL;DR: Through Oct. 12, you can get a One Year Sam’s Club Membership for just $24.99 instead of $45 — that's a 44% discount. October is here, and for many, that’s the start of a season with some big expenses. Whether it’s candy and decorations for Halloween, groceries for Thanksgiving, or candy, decorations, and gifts for the winter holidays, there’s a lot of stuff to grab. It may be easier and cheaper to do some of that shopping at warehouse prices. Get started on that bulk shopping early by getting a one-year membership to Sam’s Club for just $24.99 during this Deal Days sale, which features a huge collection of great deals, including this opportunity for bulk shopping discounts. One year of Sam’s Club for Under $25 Under one roof, you can get groceries, clothes, pet supplies, large h…
Twitter has rolled out its much-anticipated edit function to four countries. It’s not in the country yet, but the feature was introduced in New... The post Twitter’s new edit-tweet feature now out in these countries appeared first on Memeburn.
Your biggest asset could be the reason you’re depressed. October is Depression Awareness Month and to create awareness around an illness that seems to... The post Social media depression | How social media causes depression appeared first on Memeburn.
Someone wants all phones to use same charger by 2024. If you’re not using a USB-C charger you may be in trouble if you’re... The post EU law for USB-C only charger spells global trouble for iPhone, all devices appeared first on Memeburn.
Meta-owned Facebook has launched a new feature that allows users to have control over what content they want on their feed. The announcement was... The post New Facebook feature | How to adjust your Facebook feed preferences appeared first on Memeburn.
Researchers at the University of Edinburgh have developed a smart helmet for firefighters. The helmet is mounted with test phase radar and cameras that... The post WATCH: This AI firefighter helmet makes firefighters see through smoke appeared first on Memeburn.
Janssen South Africa has launched an app that helps patients with multiple Myeloma have more time to fight back. When patients receive a Multiple... The post Here’s one app that’s saving lives by bending time | Time Keeper app appeared first on Memeburn.
Tesla boss Elon Musk has been told to F*** off after he tried out a Twitter poll in an attempt to end the conflict... The post Elon Musk told to F*** off, Zelensky hits back on Ukraine tweet appeared first on Memeburn.
YouTube has made an addition to it’s short form video sharing platform YouTube Shorts. YouTube Shorts, which also hosts user content now allows users... The post How to add voiceover to YouTube Shorts videos | New YouTube feature appeared first on Memeburn.
Ever wonder what happened to Blackberry? The Canadian software company now specializing in cybersecurity was once a popular contender in the cellphone messaging domain.... The post Why Blackberry phones failed: What to do with your Blackberry in 2022 appeared first on Memeburn.
Industries are buckling in what can be described as the longest sessions of blackouts in South Africa. As the country grapples with erratic scheduled... The post The brutal impact of Eskom’s load shedding appeared first on Memeburn.
Top premium smartphone brand has launched its latest device, Zero 20. The device is an addition to its Zero series. The launch dubbed “Capture Your Own Story From Zero” was held at Legend hotel, Airport road, Lagos and was attended by key tech and lifestyle experts and budding content creators like Tobi Ayeni (Miss Techy), […] The post World’s First 60MP Front Camera Launched by Infinix appeared first on NaijaTechGuide.
Cryptocurrency trading requires high-risk tolerance and advanced knowledge. Interestingly, some investors employ robo-advisor platforms to execute trades faster and catch up with the constantly evolving crypto market. Robo-advisors are digital platforms that provide automated and algorithm-driven investment advice for a variety of assets, including crypto, stocks, real estate and commodities. They can also be used […] The post Using a Robo-Advisor: Is This a Good Crypto Investment Strategy? appeared first on NaijaTechGuide.
Before making any crypto investments, you must ensure that your financial situation is in order. An emergency fund, a reasonable amount of debt, and an investment portfolio are all necessary components of this strategy. Your crypto assets may be a valuable addition to your overall portfolio and, in theory, help you earn a higher return […] The post Investment 101: Tips to follow in your crypto journey [Beginner’s Guide] appeared first on NaijaTechGuide.
Talohost is one of the best affordable hosting services provider in Nigeria. The company offers a wide range of services to enable you build your own website with ease. You can start a blog, create an e-commerce store, design a website for your business, or create a forum with the company’s cost effective hosting, domain […] The post Talohost: Affordable Hosting, Domains, Emails, and Web Design appeared first on NaijaTechGuide.
Choosing the right web hosting company for your business or website is one of the most important decisions you would make. This is because choosing the wrong hosting company can negatively impact on your business. In this article, we take a look at Talohost, an upcoming affordable hosting company in Nigeria and Whogohost, a popular […] The post Talohost vs Whogohost: Which is the Best Hosting Choice appeared first on NaijaTechGuide.
Are you looking for a reliable and secure Windows hosting? Perhaps you are having a lot of problems with your current host and searching for a replacement. In this article you would find details about Windows Server hosting as well as learn about some of the best Windows hosting services you can use in 2022. […] The post Best Windows Hosting Services Providers for 2022 appeared first on NaijaTechGuide.
For over 25 years, PDFs have taken the top spot as the main format used in saving and sending documents, and rightfully so. As a result, many businesses and firms have adopted PDF documentation for contracts, worksheets, reports, tax forms, etc. With the popularity of PDFs, it stands to reason that there will often be […] The post Best Websites and Apps to Edit PDFs appeared first on NaijaTechGuide.
Crypto games are the hottest trend this year, as they allow you to spend your time pleasantly while enjoying some digital earnings. These earn-as-you-play games were meant to introduce people to cryptocurrency, allowing them to win and exchange and probably make some profit. If you are interested in crypto games, here are some very popular […] The post Best Crypto Games to Play and Earn in 2022 appeared first on NaijaTechGuide.
Customer retention is an important part of business, especially in the E-commerce world. However, figuring out how to tackle eCommerce yourself is not always easy, and sometimes it can be tough to work out where you should start. What are the basics of customer retention, and how can you learn more about the techniques used […] The post Understanding Customer Retention in E-Commerce appeared first on NaijaTechGuide.
For most students, writing a 1000-word essay sounds like an impossible task. But it’s not as difficult as it seems. In this article, I will give you all the information that you need to know about writing a 1000-word essay so that you can be one of those who succeed! You can highlight additional information […] The post Features, Pros, and Cons in the Best 1000 Word Essay Writing Guide appeared first on NaijaTechGuide.
Today, Samsung Nigeria officially launched the Galaxy A04s into the Nigerian market. The launch of this device reinforces Samsung’s commitment in providing affordable yet quality devices that addresses the daily needs of consumers. The smartphone is packed with 4G/64 GB & 4G/128GB storage variants expandable to 1TB and runs on a One UI Core 4. […]
Google yesterday, 5th of October 2022, announced its intent to establish a new Google Cloud region in South Africa – its first on the continent. The news, which came at the second Google for Africa event, is the latest example of how Google is delivering on the $1bn investment commitment made last year by the […]
The BRG Academy recently graduated over 160 students from the 1st Biggest Realtor Academy in Africa in Partnership with Metropolitan School of Business & Management, UK 🇬🇧 & Dubai 🇦🇪 (MSBN) The 3 Days Billionaire Realtor Group Certification Training Program was held in Lagos Nigeria from Wednesday, 17th of August – Friday, 19th of August, […]
It was jubilation galore amid in encomiums as global sports betting brand, 22Bet.ng, this week, provided functional water borehole facilities to two key regions of Ibadan – Moniya Market and Gbagi International Market, a popular market in the heart of Ibadan, respectively. The water borehole facilities, part of the corporate social responsibility (CSR) initiative of […]
Betting is a very serious activity that can change your life forever for better or for worse. There are clear examples in the world of how people lose their temper and get into numerous debts, sell jewelry, and sometimes steal just to make a deal with a bookmaker. But there are also examples of millionaire […]
Billionaire Realtors Group, BRG, one of the real estate companies in Nigeria, has launched its basic certificate training program in partnership with the Metropolitan School of Business and Management. This is a sequel to a partnership signed in Dubai earlier in the year with the United Kingdom-based Metropolitan School of Business and Management. The academy […]
Savings vs. Investments: Do you know the difference? Savings vs Investment – Is saving equivalent to investing money? The answer is NO. We make the biggest and the most common money management mistake by not understanding the difference between saving money and investing it. Although most of us use these two words interchangeably, saving and […]
The UnionPay App is a mobile payment product developed by China UnionPay (known as CUP or UPI internationally) to allows users enjoy secure and easy mobile payment services. The app integrates the... [[ This is a content summary only. Visit Ogbongeblog.com for the full content, other content, and more! ]]
You can pay for online purchases around the world, including utility expenses, mobile phone bills, online shopping etc by making use of the unionpay debit card; a cool alternative to both MasterCard... [[ This is a content summary only. Visit Ogbongeblog.com for the full content, other content, and more! ]]
You can become Jumia influencer in Nigeria and make money while sitting in the comfort of your home! Indeed, influencer marketing is a thriving business model. What started as a revenue stream for... [[ This is a content summary only. Visit Ogbongeblog.com for the full content, other content, and more! ]]
oAfrica remains on hold as of January 2018.
oAfrica remains on hold as of January 2018.
Cameroon’s government shut down internet access in Northwest and Southwest Anglophone regions of Cameroon 74 days ago (and counting). There is no sign of the blackout being lifted by the government and the telecom operators remain in compliance with the order. We recently heard from digital consultant Marc Stephan Nkouly, located ...
Cameroon’s government shut down internet access in Northwest and Southwest Anglophone regions of Cameroon 74 days ago (and counting). There is no sign of the blackout being lifted by the government and the telecom operators remain in compliance with the order. We recently heard from digital consultant Marc Stephan Nkouly, located ...
A recap of national ICT headlines for the end of 2015 and start of 2016.
A recap of national ICT headlines for the end of 2015 and start of 2016.
A recap of national ICT headlines for the end of 2015 and start of 2016.
A recap of national ICT headlines for the end of 2015 and start of 2016.