The Digital Media and Marketing Association (DMMA), formerly the OPA, is an independent, voluntary, non-profit
association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.

The DMMA currently represents over 88 local online publishers and over 82 creative, media and digital agencies, between them accounting for more than 16 million local unique browsers and 440 million page impressions. Our aim is to provide our members with a platform via which they can engage, interact and address digital issues of common interest, thereby stimulating learning and commerce within the South African digital space.

The DMMA represents the South African digital industry to all sectors including the marketing community, the media, the South African government and the public. We also act as the body through which international players can enter the South African digital market.

The DMMA hosts the annual Bookmarks Awards, now in its 5th year.