Vincent Maher is the co-founder of Motribe, a mobile community platform. Previously he was the portfolio manager for social media and the commercial manager for mobile advertising at Vodacom, the strategist at the Mail & Guardian Online and creator of Amatomu.com, the South African blog aggregator and analytics system. Before that he was director of the New Media Lab (which he helped create in 1996) at the Rhodes University School of Journalism & Media Studies, the managing director of Digital Commerce, technical director of Bitr8 and a multimedia director at VWV Interactive. He has worked in the online media industry since 1996, has presented papers at many international conferences and specialises in building large-scale social applications. At some point during the chaos he also helped found Slip Skateboards, one of South Africa’s underground skate brands.