Dr. Barry Devlin is among the foremost authorities worldwide in business intelligence who is also a widely respected consultant, lecturer and author. Barry puts forward all of his 30 year experience in explaining how to take messy bits and bytes and convert those data in to something useful. He covers the evolution of the use and storage of information within businesses in the last 40 years. A topic he also covers is the role of relational database where they move from a supportive platform to a core platform. Essentially, to have relevant information, Barry talks about the importance of having complete, connected and comprehended data through his new architecture for information in businesses.