Google University

Workshop Information

Google Analytics is a powerful web analytics tool, AND it’s free. However, you get the most out of it when you understand how it works, and how to customise for your needs.

Register now!

What will I learn?

• An overview of how Google Analytics works.
• The benefits of usability testing.
• Some advanced uses of Google Analytics (don’t worry, nothing scary!).
• How to check through, diagnose and fix implementation issues.

• Filters and segments: how to use them to make your data powerful.
• Tracking all your campaigns in one place.
• Key reports for your all your campaigns.

Sarah Blake

Sarah Blake is the head of Optimisation at Quirk eMarketing. Sarah has a Bachelor of Science from the University of Cape Town, South Africa and she lectures at UCT in eMarketing. Sarah compiled the Quirk textbook - eMarketing: The Essential Guide to Online Marketing, and is an author of Kotler's Principles of Marketing: Global and Southern African Perspectives.

She has worked with clients across a number of industries, including MWEB, South African Tourism, Sun International and Warner Brothers. Sarah started in the world of online with Firebox.com, a leading UK online retailer based in London, and has worked with world renowned paid search firm Clicks2Customers.